As the Gestalt theory says, we look at a picture or object and we have reification, we associate what we see with a thought. When you look at the ESPN logo it’s easy. You recognize it right away and know what it is just because of the letters. I think ESPN is playing it way too safe. They are a multimillion dollar company and have a very basic logo with letters and no graphics.
They could really spice things up by adding a cool graphic. I think keeping their famous letters are a must. But, maybe add a picture that draws the viewer in more. Maybe someone who doesn’t know what ESPN means. So, they could look at the graphic and know the news organization is somewhat associated with sports. Some people don’t like sports, so they might have no idea what ESPN is just by looking at the letters.


